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Arts & Economic Prosperity 6

In 2022-2023, ArtReach St. Croix and the St. Croix Valley Foundation joined Americans for the Arts and hundreds of other arts and cultural organizations and regions around the country to collect survey data for the Arts & Economic Prosperity 6 (AEP6), the sixth national study of the economic impact of the arts and culture industry.

Arts & Culture Builds
Creativity and Innovation.
Arts and culture powers the creative communities where people want to live and work, where entrepreneurs and innovation thrive, and where businesses and night-time economies flourish.

Arts & Economic Prosperity 6 (AEP6) is an economic and social impact study of the nonprofit arts and culture industry. In the St. Croix Valley, the sector generated $169.2 million in economic activity during 2022—$72.4 million in spending by arts and culture organizations and an additional $96.8 million in event-related expenditures by their audiences. That economic activity supported 2,067 jobs, provided $73.4 million in personal income to residents, and generated $24.3 million in tax revenue to local, state, and federal governments.

Arts & Culture Builds
Jobs and the Economy.
Arts and culture supports jobs, generates revenue for local businesses, and provides authentic cultural experiences that strengthen tourism.

Nonprofit arts and culture organizations are businesses. They employ people locally, purchase supplies and services from nearby businesses, and engage in the marketing and promotion of their cities and regions. Their very act of doing business—creating, presenting, exhibiting, engaging—has a positive economic impact and improves community well-being. In the St. Croix Valley, nonprofit arts and culture organizations spent an estimated $$72.4 million which supported 1,004 jobs and generated $11.5 million in local, state, and federal government revenue.

The Arts & Economic Prosperity 6 study was conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education. It was supported by The Ruth Lilly Endowment Fund of Americans for the Arts. Americans for the Arts’ 297 study partners contributed both time and financial support to the study. For a full list of the communities who participated in the Arts & Economic Prosperity 6 study, visit

The St. Croix Valley participation in the Arts & Economic Prosperity Study was funded by the Hugh J. Andersen Foundation and Wisconsin Arts Board.